Factfulness book cover

The book, Factfulness: Ten Reasons We’re Wrong About The World and Why Things Are Better Than You Think, (Buy it on Amazon) is an astounding book written by late Hans Rosling and son; Ola Rosling.

The book has received praise from powerful and influential people such as Bill Gates, who commented on the book and stated, “one of the most important books I’ve ever read – an indispensable guide to thinking clearly about the world.” He even offered US college graduates a free download of the e-book version on his blog.

So what can the reader expect to learn from the book?

Simply stated, how to look at the world from a factful and data-oriented manner.

As Rosling progressed through his career, he was fascinated by the systematic ignorance that he found in the world.

Thus, he went on a quest to understand the problem of why people thought the way they did and sought to solve the problem in a comprehensive manner.
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SEO Techniques

If you make content for the internet, you’re likely familiar with SEO techniques and practices.

SEO Techniques to make your page more appealing to search engines, and appear higher in results, so that your website becomes more visible to potential visitors.

One detail often seems overlooked, though.

SEO means targeting your site to bots, automated software that crawls through HTML code looking for predetermined, objective markers and returning a score based on how many they find.

The results are then ranked by those software generated scorecards.

The problem is that quality is a subjective measurement, not an objective one.

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Crushing It! How Great Entrepreneurs Build Their Business Book Summary

Gary Vaynerchuk, @GaryVee, the 4-time New York Times bestselling author, famous for advising everyone to Crush It! and now to keep Crushing It!

He’s probably known to some of you as “That loud guy who says I should hustle more.”

The guy who took over his family wine business and increased its value twenty fold, before starting his own digital marketing company.

The CEO of a hundred million dollar business, who still takes a moment to shake hands with fans on the street and offer some free advice whenever he can, and vlogs about it on Youtube.

That guy. He wrote a book.

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howard-wein

In March 2004, Howard Wein, a Food & Beverage expert, helped launch a new luxury boutique steakhouse called Barclay Prime in Philadelphia, US, by using a smart marketing stunt.

Wein knew that good food and great atmosphere are not enough, because:

  • 25% of new restaurants fail in their first year, and
  • 60% go out of business in their first three years.

(According to the US Bureau of Labor Statistics)

Newly launched restaurants struggle to get the word out that they opened their doors.

Wein needed to generate buzz in a market crowded with steakhouses.

He needed to make Barclay Prime stand out in the crowd.

Wein decided to get people talking about his new restaurant… by using a smart marketing stunt!

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Do creative slogans succeed on their own?

Or are slogans creative because they ring a bell with their owners who …

… make whatever it takes for those creative slogans to succeed?

Many entrepreneurs and service providers entrust others with creating their creative slogan / brand tagline.

Yet, many creative slogans end up forgotten, never leaving the drawing board.

Others don’t last long in the market.

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Audit your site

Website Auditing is very crucial! BIG and small websites do it all the time.

You’ve worked so hard on your designing your website / blog / online store / corporate site, etc…

… followed all those tips on the perfect design, branding, SEO, keywords, titles, etc…

… and you think everything is awesome… till it’s not.

See, you are your worst enemy when it comes to testing if everything works as planned or not!

And here’s why…

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COCA COLA's TASTE THE FEELING example of integrated marketing strategy.

Most probably you are reading this post because you are searching for Integrated Marketing Communications (IMC)…

Or maybe you want to start using IMC as normal marketing is not working for your company.

Read on, as I’ll show you how IMC started, and how the big brands are relying on it to make more profits…

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Public Relations Agencies in Melbourne

Keeping the trend, here’s the list of all public relations agencies in Melbourne, Australia.

Although I’m not situated in Melbourne (Though I look forward to doing so one day), but I’ve commissioned an industry insider to do so.

(He prefers to remain anonymous though, citing reasons like having to kill you if he reveals his secret identity!)

So, without further ado, I give you the List of All Public Relations Agencies in Melbourne, Australia.

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Rogue Trooper Redux Review

Rogue Trooper Redux is basically the remake of the first Rogue Trooper video game.

Released on October 17, 2017, one of Rebellion’s most memorable games returned to PlayStation 4, Xbox One, PC, and Nintendo Switch.

First released in 2006, Rogue Trooper was initially for the PlayStation 2, Xbox, and PC. Later in 2009, it was released on Wii as a small cult game for comic book lovers.

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